System and method for displaying social network analytics

ABSTRACT

A system, device, and method may include a network interface device configured to be communicatively coupled to a user interface. An electronic data storage may be configured to store social network data related to users having accessed a social network content item A processor, coupled to the network interface device and the electronic data storage, may be configured to identify a relationship among at least some of the users, determine a relevance of the relationship to a member of the social network associated with the social network content item based, at least in part, on a social network profile of the member and social network profiles of the users, and cause the network interface device to display, on the user interface, information related to the relationship on the user interface based, at least in part, on the relevance.

PRIORITY

This application claims priority to U.S. Provisional Patent ApplicationSer. No. 61/806,276, filed Mar. 28, 2013, the contents of which areincorporated herein by reference in their entirety.

TECHNICAL FIELD

The subject matter disclosed herein generally relates to social networkanalytics.

BACKGROUND

Social networks conventionally provide for member of the social networkto post content to the social network for viewing by others. Suchcontent may include personal and/or professional information related tothe member, media items, such as pictures, videos, text, and the like,links to third party content, comments, indications of approval of othercontent on the social network (e.g., “likes”), and so forth. Suchcontent, once posted on the social network, may provide some or all ofthe basis for other members and other users of the social network tointeract with the member who posted the content.

BRIEF DESCRIPTION OF THE DRAWINGS

Some embodiments are illustrated by way of example and not limitation inthe figures of the accompanying drawings.

FIG. 1 is a block diagram illustrating various components or functionalmodules of a social network, in an example embodiment.

FIG. 2 is an example recommended interaction and analytics module andrelated functions of a system, in an example embodiment.

FIG. 3 is a block diagram of the ranking module, in an exampleembodiment.

FIG. 4 is an image of a user interface displaying recommended actions,as generated by a user interface module, in an example embodiment.

FIG. 5 is a depiction of analytics as presented on a user interface, inan example embodiment.

FIG. 6 is an abstract illustration of a user interface for a socialnetwork, in an example embodiment.

FIG. 7 is a flowchart for recommending actions on a social network, inan example embodiment.

FIG. 8 is a flowchart for displaying social network analytics on a userinterface, in an example embodiment.

FIG. 9 is a flowchart for displaying recommended actions based oniteratively updated display characteristics, in an example embodiment.

FIG. 10 is a block diagram illustrating components of a machine able toread instructions from a machine-readable medium.

DETAILED DESCRIPTION

Example methods and systems are directed to recommended actions topromote social network activity. Examples merely typify possiblevariations. Unless explicitly stated otherwise, components and functionsare optional and may be combined or subdivided, and operations may varyin sequence or be combined or subdivided. In the following description,for purposes of explanation, numerous specific details are set forth toprovide a thorough understanding of example embodiments. It will beevident to one skilled in the art, however, that the present subjectmatter may be practiced without these specific details.

In general, the more content a member posts to a social network the moreothers may tend to engage with the member on the social network. Suchengagement may tend to come both from users who have previously engagedwith the member on the social network (e.g., “contacts” or “friends”) aswell as people who engage with the member for the first time on thesocial network. Previous contacts with the member may engage more withthe member owing to seeing the member's new content in the socialnetwork, such as in a newsfeed or other social network interface. Newcontacts for the member may be promoted because the content the memberadds to the social network may cause such new contacts to discover themember through searches or forwards of the content by mutual contacts.

Certain user actions on the social network, such as the posting ofvarious kinds of content, may tend to draw the attention of users of thesocial network with certain characteristics. For instance, a member maypost content to the social network that tends to draw the attention ofemployees of a particular company or workers in a particular field orindustry, or of various socio-economic characteristics. A system hasbeen developed that may identify relationships between users of thesocial network that have accessed social media content posted by, orotherwise engaged with a member of the social network. Based, at leastin part, on a relevance of the relationship to the member, the systemmay display information related to the relationship, such as statisticsrelated to occurrences of the interactions and/or a rate of increase insuch occurrences.

FIG. 1 is a block diagram illustrating various components or functionalmodules of a social network 100, consistent with some examples. A frontend 101 consists of a user interface module (e.g., a web server) 102,which receives requests from various client-computing devices, andcommunicates appropriate responses to the requesting client devices. Forexample, the user interface module(s) 102 may receive requests in theform of Hypertext Transport Protocol (HTTP) requests, or otherweb-based, application programming interface (API) requests. Anapplication logic layer 103 includes various application server modules104, which, in conjunction with the user interface module(s) 102, maygenerates various user interfaces (e.g., web pages, applications, etc.)with data retrieved from various data sources in a data layer 105. Insome examples, individual application server modules 104 may be used toimplement the functionality associated with various services andfeatures of the social network service. For instance, the ability of anorganization to establish a presence in the social graph of the socialnetwork 100, including the ability to establish a customized web page onbehalf of an organization, and to publish messages or status updates onbehalf of an organization, may be services implemented in independentapplication server modules 104. Similarly, a variety of otherapplications or services that are made available to members of thesocial network service may be embodied in their own application servermodules 104. Alternatively, various applications may be embodied in asingle application server module 104.

In some examples, the social network 100 includes a message publishingmodule 106, such as may be utilized to receive content, such asmessages, posts, links, images, videos, and the like, and publish thecontent to the social network. The message publishing module 106, or thesocial network 100 generally, may include a recommended action andanalytics module 108. As will be disclosed in detail herein, therecommended action and analytics module 108 may generate and present,such as via the message publishing module 106, recommended actionsand/or related analytics to members of the social network 100 based on arelevance of various events, such as are stored in the data layer 105 orobtained via the application server module 104, the message publishingmodule 106, and/or the social network 100 generally. Additionally oralternatively, the recommended action and analytics module 108 may be acomponent of the application server module 104. The message publishingmodule 106 may control the manner in which the recommended actions andanalytics are presented to the member.

As illustrated, the data layer 105 includes, but is not necessarilylimited to, several databases 110, 112, 114, such as a database 110 forstoring profile data, including both member profile data as well asprofile data for various organizations. Consistent with some examples,when a person initially registers to become a member of the socialnetwork service, the person may be prompted to provide some personalinformation, such as his or her name, age (e.g., birthdate), gender,interests, contact information, home town, address, the names of themember's spouse and/or family members, educational background (e.g.,schools, majors, matriculation and/or graduation dates, etc.),employment history, skills, professional organizations, and so on. Thisinformation is stored, for example, in the database 110. Similarly, whena representative of an organization initially registers the organizationwith the social network service, the representative may be prompted toprovide certain information about the organization. This information maybe stored, for example, in the database 110, or another database (notshown). With some examples, the profile data may be processed (e.g., inthe background or offline) to generate various derived profile data. Forexample, if a member has provided information about various job titlesthe member has held with the same or different companies, and for howlong, this information can be used to infer or derive a member profileattribute indicating the member's overall seniority level, or senioritylevel within a particular company. With some examples, importing orotherwise accessing data from one or more externally hosted data sourcesmay enhance profile data for both members and organizations. Forinstance, with companies in particular, financial data may be importedfrom one or more external data sources, and made part of a company'sprofile.

Once registered, a member may invite other members, or be invited byother members, to connect via the social network service. A “connection”may require a bi-lateral agreement by the members, such that bothmembers acknowledge the establishment of the connection. Similarly, withsome examples, a member may elect to “follow” another member. Incontrast to establishing a connection, the concept of “following”another member typically is a unilateral operation, and at least withsome examples, does not require acknowledgement or approval by themember that is being followed. When one member follows another, themember who is following may receive status updates or other messagespublished by the member being followed, or relating to variousactivities undertaken by the member being followed. Similarly, when amember follows an organization, the member becomes eligible to receivemessages or status updates published on behalf of the organization. Forinstance, messages or status updates published on behalf of anorganization that a member is following will appear in the member'spersonalized data feed or content stream. In any case, the variousassociations and relationships that the members establish with othermembers, or with other entities and objects, are stored and maintainedwithin the social graph database 112.

The social network service may provide a broad range of otherapplications and services that allow members the opportunity to shareand receive information, often customized to the interests of themember. For example, with some examples, the social network service mayinclude a photo sharing application that allows members to upload andshare photos with other members. With some examples, members may be ableto self-organize into groups, or interest groups, organized around asubject matter or topic of interest. With some examples, the socialnetwork service may host various job listings providing details of jobopenings with various organizations.

As members interact with the various applications, services and contentmade available via the social network service, the members' behavior(e.g., content viewed, links selected, etc.) may be monitored andinformation concerning the member's behavior may be stored, for example,as indicated in FIG. 1 by the database 114. This information may be usedto classify the member as being in various categories. For example, ifthe member performs frequent searches of job listings, therebyexhibiting behavior indicating that the member is a likely job seeker,this information can be used to classify the member as a job seeker.This classification can then be used as a member profile attribute forpurposes of enabling others to target the member for receiving messagesor status updates. Accordingly, a company that has available jobopenings can publish a message that is specifically directed to certainmembers of the social network service who are job seekers, and thus,more likely to be receptive to recruiting efforts.

The profile data database 110 and the member activity database 114 may,among other sources in the social network 100, include or store events116. Such events include but are not necessarily limited to birthdays,anniversaries, change of status (employment, location, etc.), apublication, and a previous interaction. Such events may be storedautomatically and/or may be stored on the basis of a user selection orchoice.

Although not shown, with some examples, the social network 100 providesan application programming interface (API) module via which third-partyapplications can access various services and data provided by the socialnetwork service. For example, using an API, a third-party applicationmay provide a user interface and logic that enables an authorizedrepresentative of an organization to publish messages from a third-partyapplication to various content streams maintained by the social networkservice. Such third-party applications may be browser-basedapplications, or may be operating system-specific. In particular, somethird-party applications may reside and execute on one or more mobiledevices (e.g., phone, or tablet computing devices) having a mobileoperating system.

Recommended Interaction and Analytics Module

FIG. 2 is an example recommended interaction and analytics module 108and related functions of the system 100. While the modules illustratedmay be associated with the recommended interaction and analytics module108, it is to be understood that the modules may be associated with orbe components of any of a variety of the components of the system 100,as described above.

The recommended interaction and analytics module 108 includes arecommendation module 200 that is configured to provide recommendationto the member regarding various entities related to the social networkthat the member may desire to follow or otherwise associate with. Forinstance, the recommendation module 200 may utilize membercharacteristics and/or traits to identify one or more groups the membermay wish to join, companies, organizations, groups, or individual themember may wish to follow, skills that the member may possess, and otheractivities within the social network. The recommendation module 200 mayincorporate properties and techniques such as are detailed in U.S.patent application Ser. No. 13/679,765, “User Characteristics-basedSponsored Job Postings”, and U.S. patent application Ser. No.13/679,807, “User Characteristics-based Sponsored Company Postings”,which are incorporated herein by reference in their entirety. Therecommendation module 200 may incorporate both traits of the member aswell as recommendations of other users of the social network, such asfrom endorsements or invitations.

The recommended interaction and analytics module 108 further includes ananalytics module 202. The analytics module 202 may, in various examples,include one or both of an interaction analysis module 204 and aprediction module 206. The interaction analysis module 204 may provideanalytics for users of the social network who have interacted with themember, such as by viewing a member profile page or searching for themember on the social network. The interaction analysis module 204 mayidentify relationships between users who have interacted with the memberand provide analytics that may be of interest or relevant to the member.

The prediction module 206 may provide analytics related to ananticipated future result to interactions with the member on the socialnetwork by other users, such as what may happen if the recommendedactions provided by the recommendation module 200 are implemented by themember. The analytics module 202 may provide additional social networkanalytics as may be desired, including analytics not necessarily forconsumption by or presentation to the member. The prediction module 206may predict a likelihood of a rate at which users of the social networkmay, for instance, go to a profile page of the member, and/or alikelihood of the member to actually implement the recommended action ifthe recommended action is presented to the member.

The recommendation module 200 and the analytics module 202 are coupledto the data layer 105 and to the databases 110, 112, 114, specifically.The recommendation module 200 and the analytics module 202 may utilizethe data layer 105 to obtain any of a variety of social network datathat may be useful to those modules 200, 202. Data generated by therecommendation module 200 and the analytics module 202 may be stored inthe data layer 105.

The interaction analysis module 204 may analyze events 116 related tosocial network content items associated with the member forrelationships between and among users of the social network that may berelevant to the member. The relationships, both in this context and ingeneral, may be based on a common employer, a common industry, a commongroup, a common gender, and the like. Relevance may be determined basedon similarities between the member's profile and the profiles of theusers, such as may be stored in the profile database 110. Relevance tothe member may be disregarded in various examples.

For instance, events 116 may have been recorded that indicate instancesof users over a particular timeframe who have accessed a personalprofile page of the member. The interaction analysis module 204 maycompare known profile data or characteristics of some or all of theusers to identify similarities between and among the users. Forinstance, the interaction analysis module 204 may note that certain ofthe users work at the same company, have the same or similar job title,work in the same or similar field, belong to the same group, live in thesame city, metropolitan area, state, country, or other locality, haveattended the same school, have a common interest, and so forth.

The profile data or characteristics of the users may optionally becompared against the profile characteristics of the member, such as todetermine relevance of the characteristics to the member. Thus, in anillustrative example, a characteristic related to location may be ofgreater relevance to the member if it is the same location as that ofthe member than if it is a different location. It is, however,emphasized that relevance may not be applied, as analytic data may be ofinterest or use to the member even if the characteristics of the usersdo not match with that of the member; for instance, a member may stillbe interested to know if many people from a city different than themember's own city are interacting with the member's profile.

In various examples, the characteristics may further account forcharacteristics of the social network as a whole. Thus, for instance,characteristics such as employer and skills may be of greatersignificance in a social network having a characteristic of beingoriented toward enabling communication and engagement betweenprofessionals. Characteristics such as interests, gender, and sexualorientation may be of greater significance in a social network having acharacteristic of being related to social interaction.

The interaction analysis module 204 may generate and provide as output astatistic concerning the relationship between the users. For instance,the interaction analysis module 204 may provide a percentage of totalusers who have interacted with the member who share each identifiedcharacteristic. Thus, by way of illustrative example, the interactionanalysis module 204 may determine that twenty-seven (27) percent ofusers who have accessed the member's profile page in the last two (2)weeks work at Company X. The interaction analysis module 204 mayalternatively or additionally provide raw data. Thus, the interactionanalysis module 204 may further provide that eighteen (18) users whohave accessed the member's profile page are from Company X.

The interaction analysis module 204 may save statistics in the datalayer 105 and access such statistics to identify trends in userinteractions with the member. Thus, to continue the illustrativeexample, the interaction analysis module 204 may have noted one (1)month previously that eight (8) percent of users who have accessed themember's profile page are from Company X. Thus, the interaction analysismodule 204 may generate a statistic note a nineteen (19) percentagepoint increase in the number of users from Company X who have interactedwith the member and that the rate of users from Company X who haveaccessed the member's profile page has more than tripled in a month.

The interaction analysis module 204 may further note the manner in whichusers interact with the member. For instance, the events 116 may recordthat a user discovered the member's profile page though a general searchor through a direct link. Events may record that the link may have beenaccessed through the social network directly, such as via a newsfeed, orfrom a link from a third party webpage or email.

While the discussion herein has been related to the anticipated resultsof prospective actions, it is to be noted that the principles may beapplied to events 116 that have occurred in the past. Thus, pastactions, as recorded in events 116, may be correlated to changes ininteractions and the results presented to the member in the same orsimilar manner disclosed herein. Thus, an event 116 may be selected andchanges in interactions with the member following the occurrence of theevent 116 noted and displayed. The interaction analysis module 204 maynote particularly significant correlations, e.g., that a particularevent 116 or type of event 116 resulted in a particularly large increasein interactions with the member. Such results may be obtained as part ofthe prospective development of recommendation, i.e., as part ofdeveloping the prospective benefit from doing an action of the same orsimilar type as an event 116, the change in interactions with a membermay be noted and displayed in the same manner as a recommended action asdisclosed herein.

While the discussion herein has referred to the member's profile page,it is to be understood that any social network content item associatedwith the member may be utilized. Thus, for instance, interactions may bewith a status update by the member, an article posted by the member, apage from a group to which the member belongs, and so forth. Theinteraction analysis module 204 may discriminate between such socialnetwork content items or may consider all social network content itemsassociated with the member as a whole.

In various examples, the interaction analysis module 204 provides apredetermined number of analytics related to the member as describedabove. In various examples, the interaction analysis module 204 maysearch the data layer 105 and develop as many statistics as it can basedon the amount of time and resources it has available. The interactionanalysis module 204 may search for data over a predetermined timeperiod, such as two (2) weeks, one (1) or two (2) months, or any desiredtime period.

The prediction module 206 may similarly search events 116 and the datalayer 105 generally to determine statistics related to the interactionof users with social network content generally. In particular, theprediction module 206 may note events 116 from users and statisticsrelated to how those events 116 change the ways in which other users ofthe social network interact. The prediction module 206 may then utilizethose

The prediction module 206 may be seeded with actions that users of thesocial network have taken and that the member may take that may resultin increased activity engaged by other users of the social network withthe member. The prediction module 206 may then note events 116 in whichthose actions were performed by users of the social network and developa statistical profile of how those changes tend to result in changes inthe ways in which the other users of the social network interact withthe user who did or who is associated with the event 116. Thosestatistical profiles may then be prospectively applied to the member togenerate a forecast of an expected result to user interaction with themember if the member does such an action. The prediction module 206 mayfurther generate a statistical profile of the member to anticipate alikelihood of the member to implement recommended actions as presentedto the member.

For instance, the prediction module 206 may monitor instances in which auser of the social network adds a photograph, edits their profile, suchas by adding a skill to their profile, joins a group, follows a company,organization, or individual, shares a link, article, or story, and soforth. The prediction module 206 may then search for events 116 relatedto the user who performed the action, such as other users of the socialnetwork who clicked on a link or went to the related profile page, orthe number of times or the rate at which the user showed up in searchresults. By repeating that analysis for multiple occurrences of the sametype of action, the prediction module 206 may develop a statisticalprofile for that type of action.

The statistical profile may be relatively basic. For instance, theprediction module 206 may note that, on average, joining a group tendsto result in the user who joins the group being interacted with by otherusers increasing by fifteen (15) percent over a following time period,such as two (2) weeks, one (1) month, two (2) months, or other timeperiod. A basic statistical profile may not discriminate between thenature of the users who conduct the subject activity.

By contrast, the statistical profile may be relatively more complex. Thestatistical profile may note different impacts to user interactiondepending on the nature of the user who engaged in the activity. Thus,in an illustrative example, a user who has a relatively small socialgraph or who engages in relatively few activities may experience arelatively larger impact to the rate at which users interact with themfrom one activity in comparison to a user who has a large social graphor who is a regular contributor to the social network. It is to berecognized that the statistical profiles for activities may reflect thatcertain actions may be more productive for more passive users of thesocial network than active users and that other actions may be moreproductive for active users than for passive users. It may be for theprediction module 206 to determine the statistical profile of thevarious actions.

Based on the statistical profile of the various potential actions, theprediction module 206 may generate statistics on a predicted impact tothe number of or rate at which users of the social network interact withthe member if the member were to implement the potential action. Thepredicted impact may be based on a basic or complex statistical profile.The prediction module 206 may generate a prediction for each of multiplepotential actions or, in various examples, for every type of thepotential actions.

The statistics may be custom to the member. Thus, characteristics of themember may be referenced against the statistical profile to determinethe predicted impact to the member. For instance, if the member hasthree hundred (300) connections in the social network and hasn't updatedtheir profile in more than one (1) year, the prediction module 206 maydetermine that updating the member's profile would be expected to resultin approximately a thirty (30) percent increase in the rate at whichusers access the member's profile over a given time period.

The prediction module 206 may analyze the data layer 105 generally toidentify relationships between action and resultant increases in userinteraction with the user who took the action. Thus, for instance, theprediction module 206 may note that adding a skill to the user's profilewould have a greater tendency to drive user interactions with the user'sprofile page if the user is a professional or works in certain fieldsthan if the user is not a professional or is employed in differentfields.

The prediction module 206 may analyze the member's past reaction torecommended actions to anticipate the member's likelihood ofimplementing a recommended action that has been presented to the member.Thus, a member may have a history of accepting fifty (50) percent ofrecommended groups and a five (5) percent likelihood of posting anupdate following a such recommended actions being presented to them. Asdisclosed herein, the system 100 generally may utilize such informationin deciding what recommended actions to present to the member and inwhat order.

The data generated by the analytics module 202 in general may betransmitted to a modulizer 208. The modulizer 208 may generate therecommended interactions themselves or analytics based on the statisticsas generated and provided by the analytics module 204. The recommendedinteractions may include an action either in generic form (e.g., updateyour profile) or may include a specific recommendation from therecommendation module 200 (e.g., follow Company X). The analytics mayinclude particular data related to users of the social network who areinteracting with the member, as disclosed herein. The whether therecommended interactions and/or analytics are actually presented to themember may be for another module to determine.

The modulizer 208 may utilize any of a variety of techniques to selectthe recommended interactions and/or analytics for consideration by therest of the recommended actions and analytics module 108, as disclosedherein. In an example, the modulizer 208 utilizes a database searchfunction, such as Hadoop, to obtain information from the databases 110,112, 114. In an example, the database search function operates daily forsome or all of the members of the social network. In an example, thedatabase search function may generate a predetermined collection ofdata, such as a matrix of various characteristics. In an example, thematrix may include, for each member, a result for each matrix vertex ofdata related to each data type (e.g., groups, skills, organizations orindividuals to follow, etc), a date range, a ranking of the data, andother factors. In an example, a daily database search function for amember results in forty-eight (48) individual results.

The modulizer 208 may further compile the data generated by theanalytics module 202 for transmittal as a block of data and/or establishhow the data may be grouped for ultimate assessment for utility andpresentation to the member. The modulizer 208 may further add context tothe data, such as timeframes over which the data is valid and to whomthe data applies.

The modulizer 208 may transmit the data to a ranking module 210. Theranking module 210 may rank for relevance or significance to the userthe data as compiled and organized by the modulizer 208 or, in variousexamples, may simply access the analytics module 202 directly. Theranking module 210 may access the data layer 105, such as the profiledatabase 110, it identify relevance of the data to the member. Therelevance function may have already been performed by the analyticsmodule 202, as noted above. The ranking module 210 may include machinelearning protocols known in the art for updating how relevance isupdated and determined, including based on feedback for how frequentlythe members to which recommendations are presented follow through onrecommendations and characteristics of the member, either objectively orin relation to the recommendation, tend to correlate with followingthrough on the various specific recommendations.

In an example, the ranking module 210 may replace, at least in part, thefunction of the modulizer 108. The ranking module 210 may executedatabase search functions as described herein and may rank recommendedactions and/or analytics based events 116 and/or other pertinent data inthe databases 110, 112, 114 according to various criteria. In anexample, the recommended actions and/or analytics may be rankedgenerally according to their applicability to the average member of thesocial network or general usefulness for all or a predefined subset ofthe members of the social network. Additionally or alternatively, theranking module 210 may regularly or continually crawl throughrecommended actions and/or analytics and rank those recommendationsand/or analytics against individual members. As a result, variousmembers of the social network may have a population of rankingsavailable that may be presented without the need to separately searchusing the modulizer 108. In such an example, the modulizer 108 may notbe utilized and the recommendation module 200 and analytics module 202may feed directly to the ranking module 210.

The modulizer 208 may further transmit data to a mapper module 212. Themapper module 208 may be a component of the recommended interaction andanalytics module 108 or may be a component of the user interface module102. If the mapper module 212 is a component of the recommendedinteraction and analytics module 108 the mapper module may output datato the user interface module 102.

The mapper module 212 may assess the recommended interactions asgenerated by the modulizer 208 and determine a position for therecommended interactions. The mapper module 212 may further act as aconduit from the user interface module 102 to provide generalinformation about the member, such as a member identification, that maybe utilized by the recommended interaction and analytics module 108 as awhole for some or all of the actions described herein.

A selection module 214 may select which recommended interactions and/oranalytics to present to the user. The selection module 214 may select apredetermined number of recommended interactions and/or analytics andmay factor in the relevance of the various recommended interactionsand/or analytics if the relevance has been determined. The selectionmodule 214 may select the recommended interactions and/or analyticsbased on the ranking by the ranking module 210. The selection module 214may send the selected recommended interactions to the user interfacemodule 102 by way of the mapper module 212, which, as noted above, mayselect the positions for the recommended interactions and/or analyticsas selected.

FIG. 3 is a block diagram of the ranking module 210. While the rankingmodule 210 may be implemented, at least in part, as illustrated, it isto be understood that various alternative examples of the ranking module210 may be implemented.

The ranking module 210 includes an organization module 300 fororganizing recommended actions and/or analytics according to theirrespective ranks. The organization module 300 may generate output in aformat that may be utilized by the mapper module 212 and/or the userinterface module 102 to position recommended actions and/or analytics ona user interface. The organization module 300 optionally includes afirst organizer 302 and a second organizer 304 and optionally additionalseparate organizers, such as may be utilized to separately organizerecommended actions and/or analytics according to a manner in which therecommended actions and/or analytics are to be displayed to the member.For instance, the first organizer 302 may be utilized to organize therecommended actions and/or analytics for display on a homepage of awebpage while the second organizer 304 may be utilized to organize therecommended actions in a portion of the webpage, such as tabs or in amenu.

One or both of the organizers 302, 304 may organize the recommendedactions and/or analytics according to categories. The categories may bepredefined, such as according to subject matter, according to prioritiesfor the individual types of recommended actions and/or analytics, orother criteria as may be desired. Thus, for instance, an organizer 304may organize a recommendation to follow an industry or analytics relatedto the industry with analytics related to a particular geographicregion; an organizer 304 may organize a recommendation to follow acompany or analytics related to a company with analytics related to anoccupation; and an organizer 304 may organize analytics related tosources of searches that have turned up the member with analyticsrelated to the keywords that produced the member as a search result. Theorganizer 304 may organize analytics based on a provenance of the usersarriving at the member's profile page generally, i.e., by searching orusing a search engine, by linking from another webpage or email outsideof the social network, the accessing of another social network contentitem related to the user, such as a posted article or status update, aphotograph, and the like, and so forth.

The organization module 300 may receive data from an actions module 306,which may include individual action elements 308. The action elements308 may be individual actions that a user may take. The action elements308 may then be ranked by the modulizer 208.

User Interface

FIG. 4 is an image of a user interface 400 displaying recommendedactions, as generated by the user interface module 102. The userinterface 400 is displayed as part of a webpage or application on anabstract user device 402 associated with the member, such as asmartphone, personal computer, tablet computer, personal digitalassistant (PDA), and the like. The user device 402 is communicativelycoupled to the system 100 via a network, such as the Internet.

The user interface 400 as illustrated includes multiple recommendedactions 404. Each recommended action 404 includes a title 406 and anestimated benefit 408 to user interactions with the member, such as anexpected percentage increase in views of a profile page of the member orother social network content item associated with the user. Eachrecommended action 404 further includes a description 410 of the actionitself and a selector 412 providing a mechanism for the member either toimplement the recommended action 404 (e.g., join a group) or a link to awebpage, application, or other mechanism that would allow the member toimplement the recommended action 404 (e.g., a profile editor to edit themember's profile). It is to be understood that while the recommendedactions 404 include the components 406, 408, 410, 412 as illustrated,various alternative forms of the recommended interactions 404 do notnecessarily include all such components. Further, the user interface 400optionally includes a title and explanation 414 configured to encouragethe member to implement the recommended actions 404 as presented.

The various components 406, 408, 410, 412 include characteristics, suchas color, character and/or image size, character font, and location onthe user interface 400. In various examples, those characteristics maybe may be selectable and/or configurable in a way that may tend to makethe corresponding recommended action 404 more or less visible oreye-catching to the member as the member views the user interface 400.For instance, a larger character or image, italics, bold, or underlinedfont, bright colors, and a higher location on the user interface 400 maytend to make the recommended action 404 more likely to be seen orinteracted with by the member.

However, it is to be understood that various members and users may reactdifferently to different characteristics. Certain users may react moreto certain colors than others; certain users may more readily noticeitalics while others may more readily notice bold or underlined text;and so forth. Thus, what works to emphasize a recommended action 404 forone user may be less effective or ineffective with another user.Moreover, it may be undesirable to overly emphasize a recommended action404; the user interface 400 may include multiple social network contentitems, and a user experience with the social network as a whole may beundermined if too much emphasis is placed on recommended actions.

In an example, one or more characteristics of the recommended action 404(or, additionally or alternatively, an analytic or other social networkcontent item) is iteratively varied or adjusted and the reaction of themember assessed to the various characteristic adjustments. For instance,in a first presentation of a recommended action 404 a color of theestimated benefit 408 is set as a first shade of green. Implementationor non-implementation of the recommended action, such as by selectingthe selector 412, is recorded by the system 100, such as in the memberactivity and behavior database 114. A subsequent time a recommendedaction 404 (not necessarily the same recommended action 404, though thesubsequent presentation may be the same or substantially the same as theprevious presentation) is displayed to the member, the color of theestimated benefit 408 is changed, such as to a shade of blue. Theimplementation or non-implementation of the recommended action 404 isagain recorded.

As the color of the estimated benefit 408 is iteratively changed, datarelated to the reaction of the member to the various colors may bestored and analyzed for which color is best for presentation to themember. For instance, if a shade of green tends to produce a desiredrate of selections of the selector 412 by the member then the estimatedbenefit 408 may consistently be presented to the member in green.

Data may also be recorded about overall member use of the social networkas the characteristics are iteratively changed. If variouscharacteristics as presented to the member also tend to coincide withreduced member selection of other social network content items, orreduced member use of the social network as a whole, it may bedetermined that the presentation of the characteristic is having anegative impact on the overall member experience or undesirablydistracting the member from other social network content. For instance,it may be determined that the estimated benefit 408 presented in greento the member produces a twenty-five (25) percent increase in the rateof selection of the selector 412 but also a twenty (20) percent decreasein overall member use of the social network. In such an example, greenmay be an undesirable color for the recommended action 408, and a colorwith a reduced selection rate but an improved overall social network usemay be preferred.

Characteristic data from one user of the social network may be utilizedin selecting a characteristic for other users. For instance, if it isknown that the color red reduces the selection rate for users in generaland that the color green improves the selection rate for users ingeneral then testing green may be favored for the member over testingred. For instance, if, overall, green tends to provide a selection ratefifty (50) percent greater than red then green may be twice as likely tobe iteratively presented to a member than red. Additionally oralternative, member interaction with a characteristics may be weightedto the extent that the interacting tends to confirm that of other users.Thus, if initial member reaction to green tends to confirm that themember reacts favorably to green then green may be utilized most readilyas a color for the estimated benefit.

As noted above, the iterative changing of the characteristic may tend toprovide an optimized quality for the characteristic for the member. Uponthe development of statistical confidence that a particularcharacteristic optimizes user interaction with the recommended action404, such as one (1) to six (6) standard deviations, the system 100 mayvariously cease, at least temporarily, iteratively adjusting thecharacteristic or may weight the iterative changing of thecharacteristic to favor the optimized characteristic. For instance, uponsettling on the color green for the member, as in the above example, thesystem may cease iteratively changing the color for a period of weeks ormonths. The iterative changing of the color may be restarted after aperiod of time, such as weeks or months, to verify that green remainsthe optimized color for the member.

Additionally or alternatively, the iterative changing of color may notcease but may be weighted to favor green. For instance, each color maybe equally weighted before iteratively presenting the colors to amember. As colors are presented to the member the weights may beadjusted according to the member's reaction to the color; thus, if afirst color tends to produce a ten (10) percent greater selection ratethan a second color then the first color may be presented to the memberten (10) percent more frequently than the second color, with theprinciple involved expanded to include many different colors. However,upon a color being identified with statistical confidence as being theoptimized color for a member, the color may be weighted significantlymore heavily than the simple comparison of the selection rate for thecolor. For instance, upon selecting a color as the optimized color, thecolor may be weighted multiple times more heavily than other colors,such as two (2) to ten (10) times more heavily.

It is to be recognized that more than one characteristic may beiteratively changed at a time. For instance, font size, font type, andcolor may all be changed concurrently. In such an example, the effect ofeach characteristic may be parsed between and among the variousiterations to determine the statistical significance of eachcharacteristic.

As illustrated, the recommended actions 404 are arranged according to agreatest to least likelihood of a user of the social network to interactwith the profile of the member. Thus, a recommended action 404 with anexpected thirty (30) percent increase in visits of the member's profilepage is presented before a recommended action 404 with an expectedtwenty (20) percent increase in visits to the member's profile page.However, in various examples, recommended actions may be arrangedaccording to alternative criteria. For instance, the recommended actions404 may be arranged according to a likelihood of the member to actuallyimplement the recommended action 404. Thus, a recommended action 404with a relatively low projected increase in visits to the member'sprofile page may be displayed ahead of a recommended action 404 with arelatively high projected increase in visits if the recommended action404 with the low projected increase is more likely to actually beimplemented by the member. In an example, the recommended actions 404are arranged according to a statistical combination, such as a sum, ofthe projected increase in visits and the likelihood of the member toimplement the recommended action 404.

FIG. 5 is a depiction of analytics 500 as presented on the userinterface 400. As noted above, the principles disclosed herein withrespect to the recommended actions 404 apply equally well to theanalytics 500.

As illustrated, the analytics 500 include both numerical representations502 and graphical representations 504, though it is to be understoodthat the analytics 500 do not necessarily include both or multipleinstances of both. The numerical representations 502 optionally includeboth absolute numbers related to the analytics categories andpercentages. The analytics may include both a static number orpercentage or a rate or change in rate, such as a number or rateincrease of a category over time.

As illustrated, the graphical representations 504 include an analyticdescriptor 506, including a title and a graphic, as well as thestatistic graphic 508. The descriptor 506 optionally includes only oneor of the title and the graphic. The statistic graphic 508 may be any ofa variety of statistic graphics known in the art, including, but notlimited to, pie charts, bar graphs, line graphs, scatter plots, and thelike.

While the analytics 500 are not presented as including a user selection,the characteristics of the analytics may be adjusted for display to amember based on the optimization of the same or similar characteristicsdisclosed with respect to the recommended actions 404. Thus, if theiterative presentation of recommended actions 404 identifies aparticular color as provoking the preferred rate of interactions fromthe member, the analytics 500 may be presented using the same color, atleast in part.

The analytics 500, as illustrated, relate to the origin of memberprofile views from users of the social network. Such categories includea total number of profile views 510, a common geographic location 512 ofprofile views, such as a region from which the most views originate, amechanism 514 by which users who viewed the member's profile pagearrived at or found the page, and a company or organization 516 withwhich some or most of the viewers originated. More or fewer categoriesmay be displayed and in varying orders.

FIG. 6 is an abstract illustration of a user interface 600 for a socialnetwork as disclosed herein. The user interface 600 includes theinterleaving of recommended actions 404 and/or analytics 500. Theinterleaving of recommended actions 404 and/or analytics 500 (hereinafter recommended actions 404 for brevity and without limitation) may beachieved, at least in part, by treating a position or location of therecommended actions 404 as a characteristic as disclosed above andadjusting the characteristic until interaction by the member withrecommended actions 404 reaches a desired level.

The user interface 600 includes multiple positions 602, includingscrolling positions 602A, such as in a newsfeed or related content itemdisplay configuration. The scrolling positions 602A may be scrolledthrough with a selection by the member, in which positions 602A mayscroll on and off the user interface. The positions 602 optionallyfurther include side positions 602B which are set apart from thescrolling positions 602A and which do not necessarily scroll. Thepositions 602 optionally further include fixed positions 602C which maybe positioned in column with the scrolling positions 602A but which donot scroll with the scrolling positions 602A. It is to be recognizedthat additional or alternative positions 602 may also be included in theuser interface 600.

In general, a position 602 into which the recommended actions 404 may beinserted may be iteratively adjusted to achieve a preferred memberinteraction with the recommended actions 404. Because the position orpositions 602 into which the recommended actions may be inserted mayvary, the recommended interactions 404 may be interleaved with othersocial network content items 604.

In an example, the recommended interaction and analytics module 108 mayiteratively change a position 602 of a recommended interaction 404 froma first position 602(1) to a second position 602(2) to a third position602(3) to a fourth position 602(4), and so forth. The system 100 maycollect data regarding interaction by the member with the recommendedaction 404 in the various positions 602. The recommended interaction andanalytics module 108 may note that the member interacted with therecommended action 404 the most when the recommended action was in thescrolling positions 602A, i.e., the positions 602(2) and 602(4), and theleast when in the side position 602B, i.e., the position 602(3). Therecommended interaction and analytics module 108 may consequently favorone or more of the scrolling positions 602(2), 602(4) for positioningthe recommended actions 404. Social network content items 604 may beplaced in positions 602 that are not occupied by the recommended actions404.

Flowcharts

FIG. 7 is a flowchart for recommending actions on a social network. Theflowchart may be performed with any of a variety of devices and systemsdisclosed herein, as well as with any suitable system known in the art.

At operation 700, a recommended action that a member of the socialnetwork may take to increase a likelihood of at least one of a pluralityof uses of the social network to access a social network content itemrelated to the member is determined, such as with a processor coupled toan electronic data storage.

At operation 702, an estimated statistical change in a rate at which theplurality of users access the social network content item if therecommended action were implemented by the member is determined based,at least in part, on social network data stored in the electronic datastorage. The estimated statistical change may be determined by theprocessor. In an example, the estimated statistical change is apercentage increase in a rate at which the social network content itemmay be accessed by the plurality of users. In an example, the estimatedstatistical change is based on at least one of a current rate at whichthe social network content item is accessed and a statistical changethat occurred from similar recommended actions as indicated by thesocial network data. In an example, the rate is based on a number ofaccesses of the social network content item over time over apredetermined period less than a period including all of the socialnetwork data. In an example, the social network content item is aprofile related to the member.

At operation 704, the user interface is optionally provided with therecommended action and estimated statistical change, such as with anetwork interface device coupled to the processor.

At operation 706, a plurality of recommended actions are optionallydetermined.

At operation 708, the likelihood of the member to implement therecommended actions as recommended may optionally be determined, such aswith the processor. In an example, determining the likelihood toimplement is based on the data as stored from the plurality of users andon a past acceptance by the member of a recommended action and of otherusers to access a product of the recommended action as implemented.

At operation 710, the recommended actions are optionally arranged anddisplayed according to the estimated statistical change for each of therecommended actions. The recommended actions may be arranged anddisplayed with the network interface device. The recommended actions maybe arranged based, at least in part, on the likelihood of the member toimplement, as determined in operation 708. In an example, thepresentation of the recommended actions on the user interface is inorder of a greatest statistical change and a likelihood of the member toimplement each of the recommended actions.

FIG. 8 is a flowchart for displaying social network analytics on a userinterface. The flowchart may be performed with any of a variety ofdevices and systems disclosed herein, as well as with any suitablesystem known in the art.

At operation 800, a relationship among at least some of a plurality ofusers is identified, such as with a processor.

At operation 802, a relevance of the relationship to a member of thesocial network associated with a social network content item isdetermined and stored in an electronic data storage, based, at least inpart, on a social network profile of the member and social networkprofiles of the plurality of users, such as with the processor. In anexample, the social network content item is a social network profilepage. In an example, the relevance is based on the relationship ascompared to the social network profile of the user. In an example, thesocial network profile has a plurality of characteristics and therelationship has a plurality of characteristics and the characteristicsof the social network profile and the relationship are compared withrespect to one another. In an example, the characteristics are weightedaccording to at least one of a significance of the characteristics and atrend of the characteristics. In an example, the significance of thecharacteristics is determined based on a comparison with the socialnetwork profile of the member. In an example, the significance ispredetermined according to an overall characteristic of the socialnetwork.

At operation 804, a network interface device is caused to displayinformation on a user interface related to the relationship on the userinterface based, at least in part, on the relevance, such as with theprocessor. In an example, the information is at least one of: therelationship of the at least some of the plurality of users, a number ofthe at least some of the plurality of users, a provenance of the atleast some of the plurality of users accessing the social networkcontent item, and a rate of change in the at least some of the pluralityof users accessing the social network content item over time. In anexample, the provenance is at least one of a search, an accessing ofanother social network content item related to the user, a link fromoutside of the social network, and a type of user device (e.g., apersonal computer, a smartphone, a tablet computer, etc). In an example,the relationship is at least one of a common employer, a commonindustry, a common occupation, a common location, a common educationalinstitution, a common group, and a common gender.

FIG. 9 is a flowchart for displaying recommended actions based oniteratively updated display characteristics. The flowchart may beperformed with any of a variety of devices and systems disclosed herein,as well as with any suitable system known in the art.

At operation 900, a network interface device is caused to display, on auser interface, social network content items, such as with a processor.

At operation 902, the network interface device is caused, such as with aprocessor, to display, on the user interface, recommended actionsrelated to a social network and a member of the social networkassociated with the user interface, the recommended actions beingimplementable based on a user input via the user interface, therecommended actions being displayed based on at least one displaycharacteristic. In an example, the display characteristic is at leastone of a location on the user interface, a font, a text size, and acolor. In an example, causing the network interface device to displaythe recommended actions displays the recommended actions interleavedwith the social network content items on the user interface. In anexample, causing the network interface device to display the recommendedactions adjusts a location of the recommended actions on the userinterface relative to the social network content items.

At operation 904, the display characteristic is iteratively updated,such as by the processor, based, at least in part, on an implementation,by the user, of at least one of the recommended actions. In an example,iteratively updating the display characteristic is configured toincrease a likelihood of the user implementing the recommended actions.In an example, the display characteristic is one of a plurality ofdisplay characteristics, and iteratively updating the characteristicincludes iteratively updating some of the plurality of displaycharacteristics based on adjusting ones of the display characteristics.

In an example, iteratively updating ones of the plurality of displaycharacteristics iteratively updates the ones of the plurality of displaycharacteristics independently based on the implementation, by the user,of the at least one of the recommended actions. In an example,iteratively updating ones of the plurality of display characteristicsiteratively updates ones of the plurality of display characteristicsindependently further based on a non-implementation, by the user, of theat least one of the recommended actions. In an example, iterativelyupdating ones of the plurality of display characteristics iterativelyupdates the display characteristic based on a reaction by other users ofthe social network to recommended actions including the displaycharacteristic. In an example, each of the recommended actions has alikelihood of implementation by the user, and iteratively updating thedisplay characteristic updates the display characteristics based on thelikelihood of implementation.

System

FIG. 10 is a block diagram illustrating components of a machine 1000,according to some example embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.Specifically, FIG. 10 shows a diagrammatic representation of the machine1000 in the example form of a computer system and within whichinstructions 1024 (e.g., software) for causing the machine 1000 toperform any one or more of the methodologies discussed herein may beexecuted. In alternative embodiments, the machine 1000 operates as astandalone device or may be connected (e.g., networked) to othermachines. In a networked deployment, the machine 1000 may operate in thecapacity of a server machine or a client machine in a server-clientnetwork environment, or as a peer machine in a peer-to-peer (ordistributed) network environment. The machine 1000 may be a servercomputer, a client computer, a personal computer (PC), a tabletcomputer, a laptop computer, a netbook, a set-top box (STB), a personaldigital assistant (PDA), a cellular telephone, a smartphone, a webappliance, a network router, a network switch, a network bridge, or anymachine capable of executing the instructions 1024, sequentially orotherwise, that specify actions to be taken by that machine. Further,while only a single machine is illustrated, the term “machine” shallalso be taken to include a collection of machines that individually orjointly execute the instructions 1024 to perform any one or more of themethodologies discussed herein.

The machine 1000 includes a processor 1002 (e.g., a central processingunit (CPU), a graphics processing unit (GPU), a digital signal processor(DSP), an application specific integrated circuit (ASIC), aradio-frequency integrated circuit (RFIC), or any suitable combinationthereof), a main memory 1004, and a static memory 1006, which areconfigured to communicate with each other via a bus 1008. The machine1000 may further include a graphics display 1010 (e.g., a plasma displaypanel (PDP), a light emitting diode (LED) display, a liquid crystaldisplay (LCD), a projector, or a cathode ray tube (CRT)). The machine1000 may also include an alphanumeric input device 1012 (e.g., akeyboard), a cursor control device 1014 (e.g., a mouse, a touchpad, atrackball, a joystick, a motion sensor, or other pointing instrument), astorage unit 1016, a signal generation device 1018 (e.g., a speaker),and a network interface device 1020.

The storage unit 1016 includes a machine-readable medium 1022 on whichis stored the instructions 1024 (e.g., software) embodying any one ormore of the methodologies or functions described herein. Theinstructions 1024 may also reside, completely or at least partially,within the main memory 1004, within the processor 1002 (e.g., within theprocessor's cache memory), or both, during execution thereof by themachine 1000. Accordingly, the main memory 1004 and the processor 1002may be considered as machine-readable media. The instructions 1024 maybe transmitted or received over a network 1026 via the network interfacedevice 1020.

As used herein, the term “memory” refers to a machine-readable mediumable to store data temporarily or permanently and may be taken toinclude, but not be limited to, random-access memory (RAM), read-onlymemory (ROM), buffer memory, flash memory, and cache memory. While themachine-readable medium 1022 is shown in an example embodiment to be asingle medium, the term “machine-readable medium” should be taken toinclude a single medium or multiple media (e.g., a centralized ordistributed database, or associated caches and servers) able to storeinstructions. The term “machine-readable medium” shall also be taken toinclude any medium, or combination of multiple media, that is capable ofstoring instructions (e.g., software) for execution by a machine (e.g.,machine 1000), such that the instructions, when executed by one or moreprocessors of the machine (e.g., processor 1002), cause the machine toperform any one or more of the methodologies described herein.Accordingly, a “machine-readable medium” refers to a single storageapparatus or device, as well as “cloud-based” storage systems or storagenetworks that include multiple storage apparatus or devices. The term“machine-readable medium” shall accordingly be taken to include, but notbe limited to, one or more data repositories in the form of asolid-state memory, an optical medium, a magnetic medium, or anysuitable combination thereof.

Throughout this specification, plural instances may implementcomponents, operations, or structures described as a single instance.Although individual operations of one or more methods are illustratedand described as separate operations, one or more of the individualoperations may be performed concurrently, and nothing requires that theoperations be performed in the order illustrated. Structures andfunctionality presented as separate components in example configurationsmay be implemented as a combined structure or component. Similarly,structures and functionality presented as a single component may beimplemented as separate components. These and other variations,modifications, additions, and improvements fall within the scope of thesubject matter herein.

Certain embodiments are described herein as including logic or a numberof components, modules, or mechanisms. Modules may constitute eithersoftware modules (e.g., code embodied on a machine-readable medium or ina transmission signal) or hardware modules. A “hardware module” is atangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware modules of a computer system (e.g., a processor or a groupof processors) may be configured by software (e.g., an application orapplication portion) as a hardware module that operates to performcertain operations as described herein.

In some embodiments, a hardware module may be implemented mechanically,electronically, or any suitable combination thereof. For example, ahardware module may include dedicated circuitry or logic that ispermanently configured to perform certain operations. For example, ahardware module may be a special-purpose processor, such as a fieldprogrammable gate array (FPGA) or an ASIC. A hardware module may alsoinclude programmable logic or circuitry that is temporarily configuredby software to perform certain operations. For example, a hardwaremodule may include software encompassed within a general-purposeprocessor or other programmable processor. It will be appreciated thatthe decision to implement a hardware module mechanically, in dedicatedand permanently configured circuitry, or in temporarily configuredcircuitry (e.g., configured by software) may be driven by cost and timeconsiderations.

Accordingly, the phrase “hardware module” should be understood toencompass a tangible entity, be that an entity that is physicallyconstructed, permanently configured (e.g., hardwired), or temporarilyconfigured (e.g., programmed) to operate in a certain manner or toperform certain operations described herein. As used herein,“hardware-implemented module” refers to a hardware module. Consideringembodiments in which hardware modules are temporarily configured (e.g.,programmed), each of the hardware modules need not be configured orinstantiated at any one instance in time. For example, where a hardwaremodule comprises a general-purpose processor configured by software tobecome a special-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware modules) at different times. Software mayaccordingly configure a processor, for example, to constitute aparticular hardware module at one instance of time and to constitute adifferent hardware module at a different instance of time.

Hardware modules can provide information to, and receive informationfrom, other hardware modules. Accordingly, the described hardwaremodules may be regarded as being communicatively coupled. Where multiplehardware modules exist contemporaneously, communications may be achievedthrough signal transmission (e.g., over appropriate circuits and buses)between or among two or more of the hardware modules. In embodiments inwhich multiple hardware modules are configured or instantiated atdifferent times, communications between such hardware modules may beachieved, for example, through the storage and retrieval of informationin memory structures to which the multiple hardware modules have access.For example, one hardware module may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware module may then, at a latertime, access the memory device to retrieve and process the storedoutput. Hardware modules may also initiate communications with input oroutput devices, and can operate on a resource (e.g., a collection ofinformation).

The various operations of example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implemented modulesthat operate to perform one or more operations or functions describedherein. As used herein, “processor-implemented module” refers to ahardware module implemented using one or more processors.

Similarly, the methods described herein may be at least partiallyprocessor-implemented, a processor being an example of hardware. Forexample, at least some of the operations of a method may be performed byone or more processors or processor-implemented modules. Moreover, theone or more processors may also operate to support performance of therelevant operations in a “cloud computing” environment or as a “softwareas a service” (SaaS). For example, at least some of the operations maybe performed by a group of computers (as examples of machines includingprocessors), with these operations being accessible via a network (e.g.,the Internet) and via one or more appropriate interfaces (e.g., anapplication program interface (API)).

The performance of certain of the operations may be distributed amongthe one or more processors, not only residing within a single machine,but deployed across a number of machines. In some example embodiments,the one or more processors or processor-implemented modules may belocated in a single geographic location (e.g., within a homeenvironment, an office environment, or a server farm). In other exampleembodiments, the one or more processors or processor-implemented modulesmay be distributed across a number of geographic locations.

Examples

In Example 1, a system includes a network interface device configured tobe communicatively coupled to a user interface, an electronic datastorage configured to store social network data related to a pluralityof users having accessed a social network content item, and a processor,coupled to the network interface device and the electronic data storage,configured to identify a relationship among at least some of theplurality of users, determine a relevance of the relationship to amember of the social network associated with the social network contentitem based, at least in part, on a social network profile of the memberand social network profiles of the plurality of users, and cause thenetwork interface device to display, on the user interface, informationrelated to the relationship on the user interface based, at least inpart, on the relevance.

In Example 2, the system of Example 1 optionally further includes thatthe social network content item is a social network profile page.

In Example 3, the system of any one or more of Examples 1 and 2optionally further includes that the information is at least one of: therelationship of the at least some of the plurality of users, a number ofthe at least some of the plurality of users, a provenance of the atleast some of the plurality of users accessing the social networkcontent item, and a rate of change in the at least some of the pluralityof users accessing the social network content item over time.

In Example 4, the system of any one or more of Examples 1-3 optionallyfurther includes that the provenance is at least one of a search, anaccessing of another social network content item related to the user, alink from outside of the social network, and a device type.

In Example 5, the system of any one or more of Examples 1-4 optionallyfurther includes that the relationship is at least one of a commonemployer, a common industry, a common occupation, a common location, acommon educational institution, a common group, and a common gender.

In Example 6, the system of any one or more of Examples 1-5 optionallyfurther includes that the relevance is based on the relationship ascompared to the social network profile of the user.

In Example 7, the system of any one or more of Examples 1-6 optionallyfurther includes that the social network profile has a plurality ofcharacteristics and the relationship has a plurality of characteristicsand the characteristics of the social network profile and therelationship are compared with respect to one another.

In Example 8, the system of any one or more of Examples 1-7 optionallyfurther includes that the characteristics of the social network profileand the relationship are weighted according to at least one of asignificance of the characteristics and a shift in a trend in thecharacteristics.

In Example 9, the system of any one or more of Examples 1-8 optionallyfurther includes that the characteristics are weighted according to asignificance of the characteristics.

In Example 10, the system of any one or more of Examples 1-9 optionallyfurther includes that the significance is predetermined according to anoverall characteristic of the social network.

In Example 11, a method includes identifying, with a processor, arelationship among at least some of a plurality of users, determining,with the processor, a relevance of the relationship to a member of thesocial network associated with a social network content item, stored inan electronic data storage, based, at least in part, on a social networkprofile of the member and social network profiles of the plurality ofusers, and causing, with the processor, a network interface device todisplay information on a user interface related to the relationship onthe user interface based, at least in part, on the relevance.

In Example 12, the method of Example 11 optionally further includes thatthe social network content item is a social network profile page.

In Example 13, the method of any one or more of Examples 11 and 12optionally further includes that the information is at least one of: therelationship of the at least some of the plurality of users, a number ofthe at least some of the plurality of users, a provenance of the atleast some of the plurality of users accessing the social networkcontent item, and a rate of change in the at least some of the pluralityof users accessing the social network content item over time.

In Example 14, the method of any one or more of Examples 11-13optionally further includes that the provenance is at least one of asearch, an accessing of another social network content item related tothe user, a link from outside of the social network, and a device type.

In Example 15, the method of any one or more of Examples 11-14optionally further includes that the relationship is at least one of acommon employer, a common industry, a common occupation, a commonlocation, a common educational institution, a common group, and a commongender.

In Example 16, the method of any one or more of Examples 11-15optionally further includes that the relevance is based on therelationship as compared to the social network profile of the user.

In Example 17, the method of any one or more of Examples 11-16optionally further includes that the social network profile has aplurality of characteristics and the relationship has a plurality ofcharacteristics and the characteristics of the social network profileand the relationship are compared with respect to one another.

In Example 18, the method of any one or more of Examples 11-17optionally further includes that the characteristics of the socialnetwork profile and the relationship are weighted according to asignificance of the characteristics.

In Example 19, the method of any one or more of Examples 11-18optionally further includes that the significance of the characteristicsis determined based on a comparison with the social network profile ofthe member.

In Example 20, the method of any one or more of Examples 11-19optionally further includes that the significance is predeterminedaccording to an overall characteristic of the social network.

Some portions of this specification are presented in terms of algorithmsor symbolic representations of operations on data stored as bits orbinary digital signals within a machine memory (e.g., a computermemory). These algorithms or symbolic representations are examples oftechniques used by those of ordinary skill in the data processing artsto convey the substance of their work to others skilled in the art. Asused herein, an “algorithm” is a self-consistent sequence of operationsor similar processing leading to a desired result. In this context,algorithms and operations involve physical manipulation of physicalquantities. Typically, but not necessarily, such quantities may take theform of electrical, magnetic, or optical signals capable of beingstored, accessed, transferred, combined, compared, or otherwisemanipulated by a machine. It is convenient at times, principally forreasons of common usage, to refer to such signals using words such as“data,” “content,” “bits,” “values,” “elements,” “symbols,”“characters,” “terms,” “numbers,” “numerals,” or the like. These words,however, are merely convenient labels and are to be associated withappropriate physical quantities.

Unless specifically stated otherwise, discussions herein using wordssuch as “processing,” “computing,” “calculating,” “determining,”“presenting,” “displaying,” or the like may refer to actions orprocesses of a machine (e.g., a computer) that manipulates or transformsdata represented as physical (e.g., electronic, magnetic, or optical)quantities within one or more memories (e.g., volatile memory,non-volatile memory, or any suitable combination thereof), registers, orother machine components that receive, store, transmit, or displayinformation. Furthermore, unless specifically stated otherwise, theterms “a” or “an” are herein used, as is common in patent documents, toinclude one or more than one instance. Finally, as used herein, theconjunction “or” refers to a non-exclusive “or,” unless specificallystated otherwise.

What is claimed is:
 1. A system, comprising: a network interface deviceconfigured to be communicatively coupled to a user interface; anelectronic data storage configured to store social network data relatedto a plurality of users having accessed a social network content item;and a processor, coupled to the network interface device and theelectronic data storage, configured to: identify a relationship among atleast some of the plurality of users; determine a relevance of therelationship to a member of the social network associated with thesocial network content item based, at least in part, on a social networkprofile of the member and social network profiles of the plurality ofusers; and cause the network interface device to display, on the userinterface, information related to the relationship on the user interfacebased, at least in part, on the relevance.
 2. The system of claim 1,wherein the social network content item is a social network profilepage.
 3. The system of claim 1, wherein the information is at least oneof: the relationship of the at least some of the plurality of users, anumber of the at least some of the plurality of users, a provenance ofthe at least some of the plurality of users accessing the social networkcontent item, and a rate of change in the at least some of the pluralityof users accessing the social network content item over time.
 4. Thesystem of claim 3, wherein the provenance is at least one of a search,an accessing of another social network content item related to the user,a link from outside of the social network, and a device type.
 5. Thesystem of claim 1, wherein the relationship is at least one of a commonemployer, a common industry, a common occupation, a common location, acommon educational institution, a common group, and a common gender. 6.The system of claim 1, wherein the relevance is based on therelationship as compared to the social network profile of the user. 7.The system of claim 6, wherein the social network profile has aplurality of characteristics and the relationship has a plurality ofcharacteristics and the characteristics of the social network profileand the relationship are compared with respect to one another.
 8. Thesystem of claim 7, wherein the characteristics of the social networkprofile and the relationship are weighted according to at least one of asignificance of the characteristics and a shift in a trend in thecharacteristics.
 9. The system of claim 8, wherein the significance ofthe characteristics is determined based on a comparison with the socialnetwork profile of the member.
 10. The system of claim 9, wherein thesignificance is predetermined according to an overall characteristic ofthe social network.
 11. A method, comprising: identifying, with aprocessor, a relationship among at least some of a plurality of users;determining, with the processor, a relevance of the relationship to amember of the social network associated with a social network contentitem, stored in an electronic data storage, based, at least in part, ona social network profile of the member and social network profiles ofthe plurality of users; and causing, with the processor, a networkinterface device to display information on a user interface related tothe relationship on the user interface based, at least in part, on therelevance.
 12. The method of claim 11, wherein the social networkcontent item is a social network profile page.
 13. The method of claim11, wherein the information is at least one of: the relationship of theat least some of the plurality of users, a number of the at least someof the plurality of users, a provenance of the at least some of theplurality of users accessing the social network content item, and a rateof change in the at least some of the plurality of users accessing thesocial network content item over time.
 14. The method of claim 13,wherein the provenance is at least one of a search, an accessing ofanother social network content item related to the user, a link fromoutside of the social network, and a device type.
 15. The method ofclaim 11, wherein the relationship is at least one of a common employer,a common industry, a common occupation, a common location, a commoneducational institution, a common group, and a common gender.
 16. Themethod of claim 11, wherein the relevance is based on the relationshipas compared to the social network profile of the user.
 17. The method ofclaim 16, wherein the social network profile has a plurality ofcharacteristics and the relationship has a plurality of characteristicsand the characteristics of the social network profile and therelationship are compared with respect to one another.
 18. The method ofclaim 17, wherein the characteristics of the social network profile andthe relationship are weighted according to at least one of asignificance of the characteristics and a shift in a trend of thecharacteristics.
 19. The method of claim 18, wherein the significance ofthe characteristics is determined based on a comparison with the socialnetwork profile of the member.
 20. The method of claim 19, wherein thesignificance is predetermined according to an overall characteristic ofthe social network.